Advanced elasticity models and A/B testing across 1,000+ locations delivered a $30M revenue lift and 25% improvement in pricing decision accuracy for KBP Brands.
KBP Brands (operating KFC, Taco Bell, Arby's, and Sonic) was struggling with pricing inconsistencies across its multi-brand portfolio. Menu prices weren't optimally set based on local market conditions, resulting in either lost revenue from underpricing or decreased customer traffic from overpricing. Traditional pricing methods relied heavily on gut feeling and no competitor matching, leading to missed opportunities and potential profit erosion across 1,000+ restaurant locations.
Developed and implemented advanced elasticity models and A/B testing across locations. Created automated data collection systems and a dynamic pricing dashboard. Built predictive models incorporating seasonality and market variables. Trained regional managers on new data-driven tools and established evidence-based pricing guidelines.
Delivered $30M revenue increase through strategic pricing optimization. Achieved 25% improvement in pricing decision accuracy and 20% increase in forecasting accuracy. Standardized pricing across all brands and reduced analysis time from weeks to days.
Food & Beverage operators trust Precision Wave to turn complexity into competitive advantage.
Schedule a Discovery Call