Over 15 years, Todd Blackwell has built a reputation as the person operators call when complexity is costing them money. Working inside McDonald's, Wendy's, and KBP Brands — responsible for KFC, Taco Bell, Arby's, and Sonic — Todd led the analytics strategies that unlocked over $100M in revenue and improved profitability by 10%.
Today, through Precision Wave Analytics, Todd brings that same operator-level thinking to PE-backed food & beverage brands — translating the complexity of multi-brand, multi-market data into clear, actionable strategy.
Whether it's refining pricing across 1,000+ locations, deploying machine learning to sharpen forecasting, or rescuing a failing enterprise data platform — the approach is always the same: rigorous, collaborative, and built for real results.
Lead consulting firm specializing in AI, BI, pricing strategy, and data science for PE-backed F&B operators.
Led end-to-end analytics across marketing, finance, and operations — delivering $30M revenue increase through pricing leadership.
Drove 25% revenue increase in 6 months and 50% mobile adoption improvement through data-informed decision-making.
Founded pricing strategic alignment group, optimising decisions across 8 markets and retaining $2B in revenue.
Food & Beverage operators trust Precision Wave to turn complexity into competitive advantage.
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